Cookie Policy
Cookie Policy
Last updated: February 2026
This Cookie Policy explains how Trace Construction Group uses cookies and similar technologies when you visit our website:
https://traceconstructiongroup.co.uk
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember preferences, and collect information about how visitors use the site.
Cookies may be:
• Session cookies – deleted when you close your browser
• Persistent cookies – remain on your device for a set period
2. How We Use Cookies
We use cookies for the following purposes:
Essential Cookies
These cookies are necessary for the website to function correctly. They enable core functionality such as security, page navigation, and form submission.
These cookies do not require consent.
Analytics Cookies
We use Google Analytics (GA4) to understand how visitors interact with our website.
Analytics cookies may collect information such as:
• Pages visited
• Time spent on pages
• Device and browser information
• Interaction data (including form submissions and phone link clicks)
• Anonymised IP address
Analytics cookies are only activated after you provide consent via our cookie banner.
3. Third-Party Cookies
Our website may use third-party services that set cookies, including:
Google Analytics (GA4)
Used to measure website performance and visitor behaviour.
Google may process data outside the United Kingdom. Where this occurs, appropriate safeguards are in place, including Standard Contractual Clauses in line with UK GDPR.
More information:
https://policies.google.com/privacy
Google Maps
We embed Google Maps to display our office location. Google may set cookies and collect usage data when you interact with the map.
More information:
https://policies.google.com/privacy
4. Managing Your Cookie Preferences
When you first visit our website, you are presented with a cookie banner allowing you to:
• Accept all cookies
• Reject non-essential cookies
• Manage your preferences
You can change your preferences at any time using the cookie settings link in the footer of our website.
You may also disable cookies via your browser settings. However, disabling certain cookies may affect website functionality.
5. Legal Basis for Using Cookies
Under UK GDPR, we rely on:
• Consent – for analytics and non-essential cookies
• Legitimate interest – for essential technical cookies required for site operation
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in legal requirements or website functionality. The latest version will always be available on this page.
Trace Construction Group
London, United Kingdom
Email: info@traceconstructiongroup.co.uk
Phone: 020 8243 4463