Privacy Policy
Trace Construction Group
Last updated: February 2026
Trace Construction Group is committed to protecting your privacy and ensuring that your personal data is handled responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
This website is operated by:
Trace Construction Group
London, United Kingdom
Website: https://traceconstructiongroup.co.uk
Email: info@traceconstructiongroup.co.uk
Telephone: 020 8243 4463
Trace Construction Group is the data controller responsible for your personal data collected through this website.
2. What Personal Data We Collect
We may collect and process the following categories of personal data:
Information You Provide Directly
• Name
• Email address
• Telephone number
• Message content submitted via contact forms
• Any information provided in job enquiries or project enquiries
Technical and Usage Data
• IP address
• Browser type and version
• Device type
• Pages visited
• Time spent on pages
• Interaction data (such as form submissions and phone number clicks)
Cookies and Analytics Data
We use cookies and similar technologies to understand how visitors use our website and to improve performance.
We do not intentionally collect sensitive personal data (such as financial information, health data, or special category data) through this website.
3. How We Use Your Data
We process your personal data for the following purposes:
• To respond to enquiries and provide requested services
• To communicate with you regarding your enquiry
• To improve website performance and user experience
• To analyse how visitors use our website
• To comply with legal or regulatory obligations
We do not sell your personal data.
4. Lawful Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
Legitimate Interest
To respond to business enquiries and operate our website efficiently.
Consent
For the use of non-essential cookies and analytics tracking.
Legal Obligation
Where required to comply with applicable laws and regulations.
You may withdraw your consent at any time via our cookie settings.
5. Analytics and Tracking
We use Google Analytics (GA4) to understand how visitors use our website.
Google Analytics may collect:
• IP address (automatically anonymised by GA4)
• Device and browser information
• Website interaction data (including form submissions and phone link clicks)
Analytics tracking is only activated after you provide consent through our cookie banner.
Google may process data outside the United Kingdom. Where this occurs, appropriate safeguards are in place, including Standard Contractual Clauses approved under UK GDPR.
For more information, see Google’s Privacy Policy:
https://policies.google.com/privacy
6. Cookies
We use the following categories of cookies:
Essential Cookies
Necessary for the website to function properly.
Analytics Cookies
Used to measure and improve website performance.
You can manage your cookie preferences at any time using the cookie banner settings or via your browser controls.
Disabling cookies may affect site functionality.
7. Embedded Content and Third Parties
Our website may include embedded content such as:
• Google Maps
• External media
Embedded content behaves as if you visited the third-party website directly. These providers may collect data and use cookies in accordance with their own privacy policies.
We recommend reviewing their policies before interacting with embedded content.
8. Data Sharing
We may share your data with trusted third parties who support our operations, including:
• Website hosting providers
• Email service providers
• Analytics providers
• Technical support providers
All service providers are required to process data in compliance with UK GDPR.
We may also disclose data if required by law or regulatory authorities.
9. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected.
• Contact form enquiries are typically retained for up to 12 months.
• Ongoing client communications may be retained longer where necessary for contractual or legal reasons.
10. Your Rights
Under UK data protection law, you have the right to:
• Access the personal data we hold about you
• Request correction of inaccurate data
• Request erasure of your data
• Restrict or object to certain processing
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, contact:
info@traceconstructiongroup.co.uk
We may request proof of identity before processing your request.
11. Data Security
We implement appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse.
However, no internet transmission is completely secure, and you provide data at your own risk.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect legal or operational changes. The most current version will always be published on this page.
Trace Construction Group
London, United Kingdom
Email: info@traceconstructiongroup.co.uk
Phone: 020 8243 4463